Mary Roberts says:

In a recent article in FastCompany Magazine, they said “Customers pressed for feedback will likely give an insincere response
Pressuring customers to give feedback will likely only result in insincere responses. Such responses will be of no value in truly improving customer service and the pressure may backfire by irritating the very customers you’re trying to please.”;FastCompany.com/FC Expert Blogs (6/21). I like Temco Air’s purple survey postcards that I use every time a technician is at my home. I can be candid and honest, and anonymous if I choose. The postcards are prestamped. I simply take a minute to add my comments and I pop it in the mail. I know they are reading their surveys because I have received a call from management on a potential problem, which turned out to not be an issue. I like that in a company!